Landslide victory for Brick and Block

An omnibus survey of over 1000 respondents carried out in October 2009 has confirmed the overwhelming desire of those consumers who were interviewed to live in a home constructed from brick and block.

Telephone interviews were carried out with over 1000 people and a staggering 92% of respondents said that they would choose to live in a brick and block property, if they were able to do so.

Of particular interest was the demographic split with 94% of the influential 24 to 35 year olds preferring brick and lock and 96% of the 55 to 64year olds who hold the majority of the wealth also preferring traditionally constructed homes.

Geographically residents in the South East and Midlands each recorded a 94% preference and in Scotland, where the use of timber frame is much more common, 90% of those interviewed said that they would prefer to live in a traditionally constructed home.

Andy Littler, Chairman of the Concrete Block Association, who commissioned the research, said “This confirms our absolute belief that we manufacture the product of choice, which is preferred by both builders and consumers and produced locally making it a truly sustainable solution.”

Mike Leonard, Director of the Modern Masonry Alliance said “these findings are almost identical to the MORI survey carried out in the late 1980’s which also confirmed overwhelming support for masonry construction. It is time for the public sector to follow the private home builders in giving the consumer what they want . In doing so decision makers can conserve hard pressed public funds by taking full advantage of the 15% cost saving brick and block offers over timber frame and the added flexibility of being able to purchase bricks and blocks off the shelf and support local employment,” .


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Fact 20

73% of people think it’s important to improve Britain’s housing stock and know what it takes to meet carbon reduction targets.
Source: Energy Saving Trust 2008